How We Use and Disclose Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• To present our Online Platforms and their contents to you;

• To provide you with information about our products and services;

• To communicate with you and fulfill your requests;

• To service and provide you with notices about your account or subscription, including expiration and renewal notices;

• To protect the security of our Online Platforms;

• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;

• To notify you about changes to any of our Online Platforms or products or services we offer;

• To allow you to participate in interactive features on our Online Platforms;

• To help us personalize our services, products, and advertising;

• To conduct research and analysis, including focus groups and surveys;

• In other ways we describe, when you provide the information;

• For other purposes, with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. At times, Lidl may share your information with third parties who may market Lidl’s goods to you, or contact you about a survey or other research regarding Lidl’s operations.

Our Online Platforms may include third-party advertising and links to other Web sites. We do not have access to or control over the privacy practices, cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by this Policy. Lidl accepts no responsibility or liability and makes no representations about the policies of these third parties. It is your responsibility to read these third parties’ privacy policies before visiting their site or choosing to share information with them.

You can generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.

We may disclose aggregated information about our users, and information that does not identify any individual, according to local law.

We may disclose personal information that we collect or you provide as described in this privacy policy:

• To service providers and other third parties we use to support our business, including marketing and research companies;

• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Lidl US’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Lidl US about our Online Platform users is among the assets transferred;

• To fulfill the purpose for which you provide it. For example, if you give us an email address to send a shopping list or other communication to someone;

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request;

• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Lidl US, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction;

• In the case of a suspected data breach, to communicate with outside parties;

• In other ways we describe, when you provide the information;

• For other purposes, with your consent.

Choices About How We Use and Disclose Your Information

We work with third-party companies that use tracking technologies (including cookies and pixel tags) on our Online Platforms in order to provide certain tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on Online Platforms and your interaction with our advertising and other communications and use this information to determine which ads you see on third-party websites and applications. These technologies and the information collected about you may also be used to track your activity across multiple devices. For more information about this practice and to understand your options including how to opt out of receiving these tailored advertisements, please visit http://www.aboutads.info. You should be aware that even if you opt-out, these tracking technologies may still collect data and you will still see ads, but they will not be targeted based upon the information collected through these tracking technologies.

Additionally, we strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, changing your browser settings will typically not affect Flash cookies. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of our Online Platforms site may then be inaccessible or not function properly.

• Promotional Offers from the Company. If you do not wish to have your email address used by the Company to promote our products or services, you can opt-out by following the instructions at the bottom of our promotional emails, or at any other time by logging into the Website or Mobile App and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.

Accessing and Correcting Your Information

You can review and change your personal information by logging into the Website or Mobile App and visiting your account profile page. Previous information you submitted through Lidl’s Online Platforms may remain viewable in cached and archived pages.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Online Platforms that are California residents to request certain information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please send an email to dataprotection@lidl.us or write us at: 3500 S. Clark Street, Arlington, VA 22202.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Online Platforms, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information.

Unfortunately, the transmission of information via the internet is not completely secure. Although we take measures to protect your personal information, we cannot guarantee the security of your personal information transmitted through our Online Platforms. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our Online Platforms.

Changes to Our Privacy Policy

If changes to this Policy are made, we will notify you by revising the date on this Policy. We encourage you to stay informed about our privacy practices by reviewing the Policy whenever you interact with us. In certain cases, we may provide you with additional notice of changes to this Policy. We will not treat your personal information collected under a previous version of this Policy in a materially different manner without first receiving your consent. Any change to this Policy will be effective immediately and your continued use of Lidl’s Online Platform indicates your consent.